Description: This 1981 session concerned Actuaries and the Media. Topics included: 1. How do the media decide what is newsworthy? 2. What makes news, and how is it defined, both for the general public and a specific industry? 3. What makes news from the actuarial profession? 4. Why is a story news today but not news tomorrow? 5. What variables are involved in making news, and how do these change from day to day and from publication to publication? 6. How do the media cover public issues? 7. What do the media look for in interviews and background information? From Record of Society of Actuaries, Vol. 7, No. 2.